About Me.
I am a creative individual with a passion for brand development, user experience, and user interface design. My focus on empathy in UX design has driven my love for this career, and I have been involved in all stages of the design process, from user empathy and information architecture to creating low and high fidelity prototypes. I thrive on the professional and personal growth that UX design offers, constantly improving my collaboration and design skills.
My Design Experience
Digital Marketing Coordinator
May 2024- Present
Beemac Logistics
Pittsburgh, PA
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Oversee all digital marketing initiatives, managing every stage of campaigns from concept to execution.
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Managed B2C recruitment campaigns on LinkedIn and Meta ads to generate leads for potential new hires.
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Contributed to B2B business development efforts targeting logistics customers to drive company revenue.
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Utilized alt text strategically on website images to improve SEO performance, enhancing search engine visibility and driving organic traffic over time.
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Redesigned company website using UX/UI principles, improving user experience and visual appeal.
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Conducted user research to gather insights, inform design decisions, and enhance overall user experience.
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Created wireframes and prototypes using Figma, developing low-fidelity to high-fidelity designs for web,tablet, and mobile platforms.
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Design eye-catching social media graphics, presentations, and flyers using Canva and Adobe Photoshop to drive engagement and brand awareness.
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Utilized Google Analytics (GA4) to measure website performance, track user behavior, and optimize digital marketing strategies.
UX/UI Designer
January 2024- January 2025
Sunset Seeds LLC
Pittsburgh, PA
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Conducted UX research by building open ended interview questions for users within the Pennsylvania and Ohio region
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Created a user persona and empathy map from interview data to define the user that would use Sunset Seed’s website
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Created low and high fidelity wireframes in Figma
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prototyped wireframes for user testing to gain better insight on website navigation
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Collaborated with stakeholder to review research and apply feedback to improve website design
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Designed the (UI) user-interface design of the website: collaborating with the stakeholder on color palette, UI components, and imagery
UX/UI Designer
September 2023-March 2024
Ohio State University Bootcamp
Pittsburgh, PA
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Utilize tools such as Miro, Figma, and Illustrator to organize research data as well as build low-fidelity and high-fidelity prototypes
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Collaborate with other UX designers to formulate each step of the design process; Empathize, define, ideate, prototype, and test
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Conduct A/B testing for website design projects to finalize the best version for users
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Used HTML and CSS languages to develop a polished portfolio
Digital Marketing Intern
June 2022- August 2022
Aula Magna Business School
Barcelona, Spain
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Quickly assimilated into the culture and language by overcoming ambiguity and maintaining a positive outlook when faced with new experiences professionally and personally
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Created multiple email campaigns and flyers to advertise our education program to the appropriate target audience
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Utilized marketing tools such as Canva to build powerpoint presentations, and Microsoft Excel for organizing market research
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Investigated US analytical data trends to implement helpful strategies for the company
PHOTOGRAPHY
Get in Touch
Whether you're a hiring manager, recruiter, or someone looking to expand their design network, let's connect!
330-559-1593